Betway Rewards Hub & Promotions Redesign
How I unified three disconnected promotions into a scalable, modular ecosystem
Betway Rewards Hub & Promotions Redesign
Reward Club
A revolutionary VR headset that redefines user comfort and natural interaction, setting new standards in the virtual reality landscape.
Reward Club
Betway Rewards Hub & Promotions Redesign
A revolutionary VR headset that redefines user comfort and natural interaction, setting new standards in the virtual reality landscape.
Client
Nordvision
Released
Timeframe
8 months
Project Type
How I unified three disconnected promotions into a scalable, modular ecosystem
Technology
Industrial Design 3D Printing Electronics Integration Optical Engineering
Boreal VR Headset
One Casino Brief Turned Into a Whole New Rewards System
Betway asked me to design a Casino promo—but I saw deeper UX issues across their Sport and Esport promotions too. So I pitched a unified Rewards Hub to host all three. The result: clearer navigation, more opt-ins, and massive cross-product engagement.
The market needed a solution that could deliver premium visual experiences while maintaining comfort and intuitive usability. Existing products forced users to choose between performance and comfort, while setup complexity remained a significant barrier to adoption.
Boreal VR Headset
Users Were Confused, Disconnected, and Dropping Off
People didn’t know about the promotions, or didn’t understand them when they did. We saw complaints about unclear progress, rewards, and entry points. Players struggled to return to the promo flow after opting in.
Industrial Design
3D Printing
Electronics Integration
Optical Engineering
The user interface was simplified to essential interactions, with automatic IPD calibration and single-hand controls. We integrated premium materials with advanced ergonomics, creating a device that adapts to the user rather than requiring the user to adapt to it.
Boreal VR Headset
Audits, Workshops, and Data: Finding the Real Problems
I ran usability tests, interviewed users, and collaborated with stakeholders to prioritize issues. Mapped the existing journeys and overlaid pain points. That’s when the idea of a central hub emerged.
The market needed a solution that could deliver premium visual experiences while maintaining comfort and intuitive usability. Existing products forced users to choose between performance and comfort, while setup complexity remained a significant barrier to adoption.
Boreal VR Headset
The Solution
We developed a revolutionary weight distribution system that reduces pressure points and fatigue. The passive cooling architecture maintains optimal operating temperature without adding bulk, while our quick-release mechanisms allow for easy adjustments and maintenance.
Industrial Design
3D Printing
Electronics Integration
Optical Engineering
The user interface was simplified to essential interactions, with automatic IPD calibration and single-hand controls. We integrated premium materials with advanced ergonomics, creating a device that adapts to the user rather than requiring the user to adapt to it.
Boreal VR Headset
The Solution
We developed a revolutionary weight distribution system that reduces pressure points and fatigue. The passive cooling architecture maintains optimal operating temperature without adding bulk, while our quick-release mechanisms allow for easy adjustments and maintenance.
The user interface was simplified to essential interactions, with automatic IPD calibration and single-hand controls. We integrated premium materials with advanced ergonomics, creating a device that adapts to the user rather than requiring the user to adapt to it.
Reward Club
Boreal VR Headset
Reward Club
Boreal Vision has successfully bridged the gap between professional-grade VR performance and consumer-friendly design. Its success demonstrates that thoughtful design and user-centric engineering can solve long-standing challenges in VR technology, setting new standards for the industry.
Performance Snapshot
Projects Completed
Clients Served Worldwide
Design Awards & Recognitions
Campaigns Launched
Colours not used in 2025
Lighter than leading competitors
Positive comfort ratings in extended sessions
Market share captured in first quarter
The device's success has established new benchmarks for VR hardware design, influencing industry standards for user comfort and accessibility. Professional users have adopted Boreal for training and simulation, while casual users appreciate its ease of use and comfort.
