Beyond Performance. Beyond Limits.
Branding
UI/UX
Product Design
Mobile App
Client
Released
Timeframe
Project Type
Technology
Boreal VR Headset
Users Were Confused, Disconnected, and Dropping Off
People didn’t know about the promotions, or didn’t understand them when they did. We saw complaints about unclear progress, rewards, and entry points. Players struggled to return to the promo flow after opting in.
Industrial Design
3D Printing
Electronics Integration
Optical Engineering
The user interface was simplified to essential interactions, with automatic IPD calibration and single-hand controls. We integrated premium materials with advanced ergonomics, creating a device that adapts to the user rather than requiring the user to adapt to it.
Boreal VR Headset
Audits, Workshops, and Data: Finding the Real Problems
I ran usability tests, interviewed users, and collaborated with stakeholders to prioritize issues. Mapped the existing journeys and overlaid pain points. That’s when the idea of a central hub emerged.
The digital product needed to handle complex data streams from multiple garment sensors while presenting information in an intuitive, actionable format. We had to create an experience that would enhance rather than complicate the user's training journey.
Boreal VR Headset
The Solution
We developed a revolutionary weight distribution system that reduces pressure points and fatigue. The passive cooling architecture maintains optimal operating temperature without adding bulk, while our quick-release mechanisms allow for easy adjustments and maintenance.
Industrial Design
3D Printing
Electronics Integration
Optical Engineering
The user interface was simplified to essential interactions, with automatic IPD calibration and single-hand controls. We integrated premium materials with advanced ergonomics, creating a device that adapts to the user rather than requiring the user to adapt to it.
Boreal VR Headset
The Solution
We developed a revolutionary weight distribution system that reduces pressure points and fatigue. The passive cooling architecture maintains optimal operating temperature without adding bulk, while our quick-release mechanisms allow for easy adjustments and maintenance.
The user interface was simplified to essential interactions, with automatic IPD calibration and single-hand controls. We integrated premium materials with advanced ergonomics, creating a device that adapts to the user rather than requiring the user to adapt to it.
Stride Apex
Boreal VR Headset
Stride Apex
The Stride Apex digital platform demonstrates how thoughtful digital product design can enhance physical products. By creating an intuitive interface for complex technology, we've helped transform smart athletic wear from a novelty into an essential training tool.
Performance Snapshot
Projects Completed
Clients Served Worldwide
Design Awards & Recognitions
Campaigns Launched
Colours not used in 2025
Daily active users
Users utilizing advanced analytics
Users report improved training efficiency
Beyond individual users, the platform has created a valuable data ecosystem that informs product development and training methodologies. The success of the digital product has established Stride Apex as a leader in connected athletic wear technology.
