Dutch craftsmanship, modern comfort
Digital Product Configurator
Branding
UI/UX
Web Design
Framer Development
Betway Rewards Hub & Promotions Redesign
Reward Club
A revolutionary VR headset that redefines user comfort and natural interaction, setting new standards in the virtual reality landscape.
Hoekstra Lens
Dutch craftsmanship, modern comfort
A digital experience that brings three generations of Dutch furniture craftsmanship into the modern era, allowing customers to customize and visualize Hoekstra's renowned ergonomic seating designs.
Client
Hoekstra Studio
Released
Timeframe
3 months
Project Type
Digital Product Configurator
Technology
Next.js Three.js Shopify Custom 3D Rendering API
Boreal VR Headset
Users Were Confused, Disconnected, and Dropping Off
People didn’t know about the promotions, or didn’t understand them when they did. We saw complaints about unclear progress, rewards, and entry points. Players struggled to return to the promo flow after opting in.
Industrial Design
3D Printing
Electronics Integration
Optical Engineering
The user interface was simplified to essential interactions, with automatic IPD calibration and single-hand controls. We integrated premium materials with advanced ergonomics, creating a device that adapts to the user rather than requiring the user to adapt to it.
Boreal VR Headset
Audits, Workshops, and Data: Finding the Real Problems
I ran usability tests, interviewed users, and collaborated with stakeholders to prioritize issues. Mapped the existing journeys and overlaid pain points. That’s when the idea of a central hub emerged.
The platform needed to translate the personal guidance typically provided by the Hoekstra family in their showroom into a digital experience. We had to maintain their high-touch customer service standards while making their expertise accessible through digital tools.
Boreal VR Headset
The Solution
We developed a revolutionary weight distribution system that reduces pressure points and fatigue. The passive cooling architecture maintains optimal operating temperature without adding bulk, while our quick-release mechanisms allow for easy adjustments and maintenance.
Industrial Design
3D Printing
Electronics Integration
Optical Engineering
The user interface was simplified to essential interactions, with automatic IPD calibration and single-hand controls. We integrated premium materials with advanced ergonomics, creating a device that adapts to the user rather than requiring the user to adapt to it.
Boreal VR Headset
The Solution
We developed a revolutionary weight distribution system that reduces pressure points and fatigue. The passive cooling architecture maintains optimal operating temperature without adding bulk, while our quick-release mechanisms allow for easy adjustments and maintenance.
The user interface was simplified to essential interactions, with automatic IPD calibration and single-hand controls. We integrated premium materials with advanced ergonomics, creating a device that adapts to the user rather than requiring the user to adapt to it.
Hoekstra Lens
Boreal VR Headset
Hoekstra Lens
The Hoekstra Studio configurator demonstrates how family craftsmanship and digital innovation can work in harmony. By translating generations of expertise into an intuitive digital experience, we've helped Hoekstra maintain their legacy of quality while reaching a global audience.
Performance Snapshot
Projects Completed
Clients Served Worldwide
Design Awards & Recognitions
Campaigns Launched
Colours not used in 2025
Increase in international orders
Confidence in custom configurations
Increase in average order value
Beyond sales growth, the platform has strengthened Hoekstra's position as a leader in ergonomic furniture design. The digital studio has become a model for how traditional craftsmanship can embrace technology without compromising quality or service.
