Connecting artisanal producers with restaurants, one ingredient at a time
Digital Marketplace Platform
Product Design
Mobile App
Digital Campaign
Betway Rewards Hub & Promotions Redesign
Reward Club
A revolutionary VR headset that redefines user comfort and natural interaction, setting new standards in the virtual reality landscape.
Mercato Diretto
Connecting artisanal producers with restaurants, one ingredient at a time
A digital marketplace that revolutionizes how local food producers and restaurants connect, streamlining the farm-to-table journey through innovative technology.
Client
Consorzio Produttori Locali
Released
Timeframe
6 months
Project Type
Digital Marketplace Platform
Technology
React Native Node.js PostgreSQL Redis
Boreal VR Headset
Users Were Confused, Disconnected, and Dropping Off
People didn’t know about the promotions, or didn’t understand them when they did. We saw complaints about unclear progress, rewards, and entry points. Players struggled to return to the promo flow after opting in.
Industrial Design
3D Printing
Electronics Integration
Optical Engineering
The user interface was simplified to essential interactions, with automatic IPD calibration and single-hand controls. We integrated premium materials with advanced ergonomics, creating a device that adapts to the user rather than requiring the user to adapt to it.
Boreal VR Headset
Audits, Workshops, and Data: Finding the Real Problems
I ran usability tests, interviewed users, and collaborated with stakeholders to prioritize issues. Mapped the existing journeys and overlaid pain points. That’s when the idea of a central hub emerged.
The platform needed to solve complex logistics while preserving the essential human element of food sourcing. We had to create a system that could handle the unpredictability of agricultural production while meeting the precise timing demands of restaurants.
Boreal VR Headset
The Solution
We developed a revolutionary weight distribution system that reduces pressure points and fatigue. The passive cooling architecture maintains optimal operating temperature without adding bulk, while our quick-release mechanisms allow for easy adjustments and maintenance.
Industrial Design
3D Printing
Electronics Integration
Optical Engineering
The user interface was simplified to essential interactions, with automatic IPD calibration and single-hand controls. We integrated premium materials with advanced ergonomics, creating a device that adapts to the user rather than requiring the user to adapt to it.
Boreal VR Headset
The Solution
We developed a revolutionary weight distribution system that reduces pressure points and fatigue. The passive cooling architecture maintains optimal operating temperature without adding bulk, while our quick-release mechanisms allow for easy adjustments and maintenance.
The user interface was simplified to essential interactions, with automatic IPD calibration and single-hand controls. We integrated premium materials with advanced ergonomics, creating a device that adapts to the user rather than requiring the user to adapt to it.
Mercato Diretto
Boreal VR Headset
Mercato Diretto
Mercato Diretto demonstrates how thoughtful digital design can solve complex real-world challenges. By understanding and respecting the human elements of food sourcing while adding modern efficiency, we've created a platform that strengthens local food systems and supports sustainable business practices.
Performance Snapshot
Projects Completed
Clients Served Worldwide
Design Awards & Recognitions
Campaigns Launched
Colours not used in 2025
Active producers and 280 restaurants onboarded
Food saved from waste annually
Increase in producer profits
Beyond efficiency gains, Mercato Diretto has strengthened the community of food professionals. The platform has become a vital tool for discovering new producers, sharing knowledge, and maintaining the personal connections that are crucial to quality food sourcing.
