The Digital Store for Creators
A homepage that builds trust, explains the product, and doesn’t look like everyone else’s
The Digital Store for Creators
A homepage that builds trust, explains the product, and doesn’t look like everyone else’s
The Digital Store for Creators
A homepage that builds trust, explains the product, and doesn’t look like everyone else’s
Intro
Naffy, But Make It Global
Naffy is a digital storefront for creators: think: "What if Shopify had a baby with Stanstore and that baby listened to creators for once?" As they plotted global domination (read: launching in the UK and US), they realized their website felt more "early internet" than "early adopter." That’s where I came in.
Intro
Naffy, But Make It Global
Naffy is a digital storefront for creators: think: "What if Shopify had a baby with Stanstore and that baby listened to creators for once?" As they plotted global domination (read: launching in the UK and US), they realized their website felt more "early internet" than "early adopter." That’s where I came in.
Intro
Naffy, But Make It Global
Naffy is a digital storefront for creators: think: "What if Shopify had a baby with Stanstore and that baby listened to creators for once?" As they plotted global domination (read: launching in the UK and US), they realized their website felt more "early internet" than "early adopter." That’s where I came in.
Goals
Make It Make Sense
A team, a dream, and a homepage that needed therapy. Here’s what we were aiming for:
To look trustworthy, even to someone who thinks "browser" means sunglasses
Convert curious lurkers into signup-happy creators
Not sound like we borrowed our content from every other creator tool out there (because honestly, they all start to blur together)
Give the marketing team a site they could actually brag about
Goals
Make It Make Sense
A team, a dream, and a homepage that needed therapy. Here’s what we were aiming for:
To look trustworthy, even to someone who thinks "browser" means sunglasses
Convert curious lurkers into signup-happy creators
Not sound like we borrowed our content from every other creator tool out there (because honestly, they all start to blur together)
Give the marketing team a site they could actually brag about
Goals
Make It Make Sense
A team, a dream, and a homepage that needed therapy. Here’s what we were aiming for:
To look trustworthy, even to someone who thinks "browser" means sunglasses
Convert curious lurkers into signup-happy creators
Not sound like we borrowed our content from every other creator tool out there (because honestly, they all start to blur together)
Give the marketing team a site they could actually brag about
Discovery
What Was Wrong (Besides Everything)
Before doing anything fancy, I talked to five potential creators and watched them wrestle with the current homepage like it owed them money. I also ran usability tests. Here's what that told me:
Discovery
What Was Wrong (Besides Everything)
Before doing anything fancy, I talked to five potential creators and watched them wrestle with the current homepage like it owed them money. I also ran usability tests. Here's what that told me:
Discovery
What Was Wrong (Besides Everything)
Before doing anything fancy, I talked to five potential creators and watched them wrestle with the current homepage like it owed them money. I also ran usability tests. Here's what that told me:
They scrolled fast
Skipped the good stuff
Asked the same questions
That shaped what came next
They scrolled fast
Skipped the good stuff
Asked the same questions
That shaped what came next
They scrolled fast
Skipped the good stuff
Asked the same questions
That shaped what came next
Who’s Using This, Anyway?
Designing for Real Humans With Real Side Hustles
We’re talking creators, mostly women in their 30s and 40s on Instagram and TikTok, plus some equally tech-averse guys running coaching businesses on Facebook and YouTube. Big creativity, low patience for tech.
Who’s Using This, Anyway?
Designing for Real Humans With Real Side Hustles
We’re talking creators, mostly women in their 30s and 40s on Instagram and TikTok, plus some equally tech-averse guys running coaching businesses on Facebook and YouTube. Big creativity, low patience for tech.
Who’s Using This, Anyway?
Designing for Real Humans With Real Side Hustles
We’re talking creators, mostly women in their 30s and 40s on Instagram and TikTok, plus some equally tech-averse guys running coaching businesses on Facebook and YouTube. Big creativity, low patience for tech.
Not Just Pretty Pixels
Real Design Decisions, Real Impact
The redesign wasn’t just about pretty pixels, it was a full-on transformation. We ditched the bland, skipped the buzzwords, and rebuilt Naffy’s homepage around clarity, trust, and actual creator energy. Real people now lead the story, not just features. I replaced the stale FAQ with a playful Q&A that feels more like a conversation. Testimonials and product imagery now feel personal and purposeful, not just tossed in for decoration.
Not Just Pretty Pixels
Real Design Decisions, Real Impact
The redesign wasn’t just about pretty pixels, it was a full-on transformation. We ditched the bland, skipped the buzzwords, and rebuilt Naffy’s homepage around clarity, trust, and actual creator energy. Real people now lead the story, not just features. I replaced the stale FAQ with a playful Q&A that feels more like a conversation. Testimonials and product imagery now feel personal and purposeful, not just tossed in for decoration.
Not Just Pretty Pixels
Real Design Decisions, Real Impact
The redesign wasn’t just about pretty pixels, it was a full-on transformation. We ditched the bland, skipped the buzzwords, and rebuilt Naffy’s homepage around clarity, trust, and actual creator energy. Real people now lead the story, not just features. I replaced the stale FAQ with a playful Q&A that feels more like a conversation. Testimonials and product imagery now feel personal and purposeful, not just tossed in for decoration.
