The Digital Store for Creators
A full-site redesign built to earn trust, explain value, and scale fast
The Digital Store for Creators
A full-site redesign built to earn trust, explain value, and scale fast
The Digital Store for Creators
A full-site redesign built to earn trust, explain value, and scale fast
Intro
Naffy, But Make It Global
Naffy is a platform for creators to sell digital stuff: ebooks, online courses, coaching sessions, that kind of thing. They were doing fine in Poland but when they decided to go global, the team knew the old website wasn’t going to cut it. I was brought in to redesign it so people could understand what Naffy is, trust it, and actually sign up.
Intro
Naffy, But Make It Global
Naffy is a platform for creators to sell digital stuff: ebooks, online courses, coaching sessions, that kind of thing. They were doing fine in Poland but when they decided to go global, the team knew the old website wasn’t going to cut it. I was brought in to redesign it so people could understand what Naffy is, trust it, and actually sign up.
Intro
Naffy, But Make It Global
Naffy is a platform for creators to sell digital stuff: ebooks, online courses, coaching sessions, that kind of thing. They were doing fine in Poland but when they decided to go global, the team knew the old website wasn’t going to cut it. I was brought in to redesign it so people could understand what Naffy is, trust it, and actually sign up.
Who’s Using This, Anyway?
Designing for Real Humans With Real Side Hustles
Naffy’s users aren’t developers. They’re creators—mostly women in their 30s and 40s on Instagram or TikTok, with a few course-slinging guys on Facebook. They’re brilliant at what they do, but allergic to confusing tech. If it’s not clear in five seconds, they bounce.
Goals
Make It Make Sense
This wasn’t about adding a prettier header or swapping colors. We needed to rethink how Naffy introduced itself, what it said, how it felt, and what it made people believe in the first few seconds. So before any design started, we got crystal clear on what the site had to accomplish.
Build trust faster than you can say "free trial"
Get creators to actually sign up
Explain what Naffy does like you’re talking to a friend, not a robot
Not look like Kajabi’s or Stanstore's little brother
Give the marketing team something to brag about on LinkedIn
Goals
Make It Make Sense
This wasn’t about adding a prettier header or swapping colors. We needed to rethink how Naffy introduced itself, what it said, how it felt, and what it made people believe in the first few seconds. So before any design started, we got crystal clear on what the site had to accomplish.
Build trust faster than you can say "free trial"
Get creators to actually sign up
Explain what Naffy does like you’re talking to a friend, not a robot
Not look like Kajabi’s or Stanstore's little brother
Give the marketing team something to brag about on LinkedIn
Goals
Make It Make Sense
This wasn’t about adding a prettier header or swapping colors. We needed to rethink how Naffy introduced itself, what it said, how it felt, and what it made people believe in the first few seconds. So before any design started, we got crystal clear on what the site had to accomplish.
Build trust faster than you can say "free trial"
Get creators to actually sign up
Explain what Naffy does like you’re talking to a friend, not a robot
Not look like Kajabi’s or Stanstore's little brother
Give the marketing team something to brag about on LinkedIn
No big framework or pitcures fancy white board full of post-its here, just practical UX
How I Actually Designed It
I didn’t start from zero. I pulled elements from the design system I’d already built for the product, then extended it with new styles and components tailored for marketing. Along the way, I ran user interviews and usability tests to catch what confused people, what got skipped, and what actually clicked. The structure, copy, and flow weren’t based on theory—they were based on what creators told me, directly and indirectly.
No big framework or pitcures fancy white board full of post-its here, just practical UX
How I Actually Designed It
I didn’t start from zero. I pulled elements from the design system I’d already built for the product, then extended it with new styles and components tailored for marketing. Along the way, I ran user interviews and usability tests to catch what confused people, what got skipped, and what actually clicked. The structure, copy, and flow weren’t based on theory—they were based on what creators told me, directly and indirectly.
No big framework or pitcures fancy white board full of post-its here, just practical UX
How I Actually Designed It
Naffy is a digital storefront for creators: think: "What if Shopify had a baby with Stanstore and that baby listened to creators for once?" As they plotted global domination (read: launching in the UK and US), they realized their website felt more "early internet" than "early adopter." That’s where I came in.
Discovery
What Was Wrong
Before doing anything fancy, I talked to five potential creators and watched them wrestle with the current homepage like it owed them money. I also ran usability tests. Here's what that told me:
Discovery
What Was Wrong
Before doing anything fancy, I talked to five potential creators and watched them wrestle with the current homepage like it owed them money. I also ran usability tests. Here's what that told me:
Discovery
What Was Wrong
Before doing anything fancy, I talked to five potential creators and watched them wrestle with the current homepage like it owed them money. I also ran usability tests. Here's what that told me:
They scrolled fast
Skipped the good stuff
Asked the same questions
That shaped what came next
They scrolled fast
Skipped the good stuff
Asked the same questions
That shaped what came next
They scrolled fast
Skipped the good stuff
Asked the same questions
That shaped what came next
First Impressions Matter
Clear, Confident, Creator-First
We started by fixing the first impression problem. The hero section now showcases real creator storefronts, product pages, product types and the creators themselves, all working together to immediately show what Naffy is really for. A subtle animation cycles through different combinations, giving the section a dynamic, lived-in feel. The headline doesn’t dance around; it says what Naffy does and why it matters. Add a few revenue stats and bam: trust, built. Now visitors get it within seconds.
First Impressions Matter
Clear, Confident, Creator-First
We started by fixing the first impression problem. The hero section now showcases real creator storefronts, product pages, product types and the creators themselves, all working together to immediately show what Naffy is really for. A subtle animation cycles through different combinations, giving the section a dynamic, lived-in feel. The headline doesn’t dance around; it says what Naffy does and why it matters. Add a few revenue stats and bam: trust, built. Now visitors get it within seconds.
First Impressions Matter
Clear, Confident, Creator-First
We started by fixing the first impression problem. The hero section now showcases real creator storefronts, product pages, product types and the creators themselves, all working together to immediately show what Naffy is really for. A subtle animation cycles through different combinations, giving the section a dynamic, lived-in feel. The headline doesn’t dance around; it says what Naffy does and why it matters. Add a few revenue stats and bam: trust, built. Now visitors get it within seconds.
Build Trust in a Scroll
From Confused to Convinced
Scrolling through Naffy used to feel like reading a menu in a language you don’t speak. We rebuilt that flow so it felt more like a story. First: “Here’s what you can sell”. Next: “Here’s how the platform supports you”. Finally: “Here’s someone just like you, succeeding”. Each section was designed to answer one key question and move the user forward.
Build Trust in a Scroll
From Confused to Convinced
Scrolling through Naffy used to feel like reading a menu in a language you don’t speak. We rebuilt that flow so it felt more like a story. First: “Here’s what you can sell”. Next: “Here’s how the platform supports you”. Finally: “Here’s someone just like you, succeeding”. Each section was designed to answer one key question and move the user forward.
Build Trust in a Scroll
From Confused to Convinced
Scrolling through Naffy used to feel like reading a menu in a language you don’t speak. We rebuilt that flow so it felt more like a story. First: “Here’s what you can sell”. Next: “Here’s how the platform supports you”. Finally: “Here’s someone just like you, succeeding”. Each section was designed to answer one key question and move the user forward.
Show, Don’t Just Tell
Proof That Sells (and Talks Back)
Across the site, we used social proof to spotlight what real success looks like. Each product category showcases its own top-selling examples, complete with real sales data that builds credibility fast. To ease doubts, we introduced a chat-style FAQ that adapts to its context, general in main pages, specific in product pages. It’s designed as scrollytelling: as users scroll, the conversation unfolds line by line, making the interaction feel alive, personal, and a little magical.
Show, Don’t Just Tell
Proof That Sells (and Talks Back)
Across the site, we used social proof to spotlight what real success looks like. Each product category showcases its own top-selling examples, complete with real sales data that builds credibility fast. To ease doubts, we introduced a chat-style FAQ that adapts to its context, general in main pages, specific in product pages. It’s designed as scrollytelling: as users scroll, the conversation unfolds line by line, making the interaction feel alive, personal, and a little magical.
Show, Don’t Just Tell
Proof That Sells (and Talks Back)
Across the site, we used social proof to spotlight what real success looks like. Each product category showcases its own top-selling examples, complete with real sales data that builds credibility fast. To ease doubts, we introduced a chat-style FAQ that adapts to its context, general in main pages, specific in product pages. It’s designed as scrollytelling: as users scroll, the conversation unfolds line by line, making the interaction feel alive, personal, and a little magical.
Confidence, On Their Terms
Smart, Supportive, and Chill
In key moments across the site, we paired clarity with calm. A no-fuss pricing comparison made Naffy’s value obvious, while product-specific resource hubs offered quick, creator-friendly tips. And for those still warming up, we included a free getting-started guide delivered by email: more “here to help” than “hurry up and subscribe.”
Confidence, On Their Terms
Smart, Supportive, and Chill
In key moments across the site, we paired clarity with calm. A no-fuss pricing comparison made Naffy’s value obvious, while product-specific resource hubs offered quick, creator-friendly tips. And for those still warming up, we included a free getting-started guide delivered by email: more “here to help” than “hurry up and subscribe.”
Confidence, On Their Terms
Smart, Supportive, and Chill
In key moments across the site, we paired clarity with calm. A no-fuss pricing comparison made Naffy’s value obvious, while product-specific resource hubs offered quick, creator-friendly tips. And for those still warming up, we included a free getting-started guide delivered by email: more “here to help” than “hurry up and subscribe.”
The Outcome
Signals Are Strong
The site hasn’t launched, but we tested early and often. Between feedback sessions and quick surveys, we saw big shifts in how creators understood and trusted the product. These aren't vanity numbers, they're a sign the redesign is actually doing what it’s supposed to.
Value Clarity
Users who could describe what Naffy does after seeing the homepage
Trust Perception
Increase in perceived trust
Sign-Up Intent
Users who said they would try Naffy after viewing the homepage
Final Thoughts
What Stuck With Me
Async work is great, until it’s not. Next time, I’ll push harder for early alignment and real-time check-ins. I also underestimated how powerful a well-built component system can be. Turns out, designing for scale saves more than time, it saves your sanity.
Final Thoughts
What Stuck With Me
Async work is great, until it’s not. Next time, I’ll push harder for early alignment and real-time check-ins. I also underestimated how powerful a well-built component system can be. Turns out, designing for scale saves more than time, it saves your sanity.
Final Thoughts
What Stuck With Me
Async work is great, until it’s not. Next time, I’ll push harder for early alignment and real-time check-ins. I also underestimated how powerful a well-built component system can be. Turns out, designing for scale saves more than time, it saves your sanity.
Naffy
Credits
Kuba B.
Ioanna D.
Micah C.
Kama B.
CEO
Head of Marketing
CTO
Technical Architect
Naffy
Credits
Kuba B.
Ioanna D.
Micah C.
Kama B.
CEO
Head of Marketing
CTO
Technical Architect