Creator Store
One smart hub to join, track, and claim weekly promos
Creator Store
One smart hub to join, track, and claim weekly promos
Creator Store
One smart hub to join, track, and claim weekly promos
The Product
Redesigning the Store to Actually Do Its Job
The Naffy storefront is where creators showcase what they’re selling ebooks, courses, coaching sessions, webinar, digital files, whatever they’re selling. It’s what buyers see first, and it plays a big role in whether they stick around or bounce. It had potential. But something about it wasn’t landing. That’s where I stepped in.
The Product
Redesigning the Store to Actually Do Its Job
The Naffy storefront is where creators showcase what they’re selling ebooks, courses, coaching sessions, webinar, digital files, whatever they’re selling. It’s what buyers see first, and it plays a big role in whether they stick around or bounce. It had potential. But something about it wasn’t landing. That’s where I stepped in.
The Product
Redesigning the Store to Actually Do Its Job
The Naffy storefront is where creators showcase what they’re selling ebooks, courses, coaching sessions, webinar, digital files, whatever they’re selling. It’s what buyers see first, and it plays a big role in whether they stick around or bounce. It had potential. But something about it wasn’t landing. That’s where I stepped in.
The People
Two Audiences, One Platform
Naffy existed for two key groups: creators who sold digital products, and buyers who wanted a seamless way to purchase them. That much was clear. What wasn’t clear? What exactly these groups needed, valued, or found frustrating about the existing experience. I had hypotheses, but no certainty. To move forward with confidence, we needed to learn a whole lot more about both sides of the marketplace.
The People
Two Audiences, One Platform
Naffy existed for two key groups: creators who sold digital products, and buyers who wanted a seamless way to purchase them. That much was clear. What wasn’t clear? What exactly these groups needed, valued, or found frustrating about the existing experience. I had hypotheses, but no certainty. To move forward with confidence, we needed to learn a whole lot more about both sides of the marketplace.
The People
Two Audiences, One Platform
Naffy existed for two key groups: creators who sold digital products, and buyers who wanted a seamless way to purchase them. That much was clear. What wasn’t clear? What exactly these groups needed, valued, or found frustrating about the existing experience. I had hypotheses, but no certainty. To move forward with confidence, we needed to learn a whole lot more about both sides of the marketplace.
Goals
What We Were Really Trying to Fix
We didn’t just want to make things prettier. We wanted to fix what was broken for both creators and buyers. That meant defining a few core goals to keep us grounded:
Help creators keep selling by giving them more control
Make it easier for people to understand, explore, and buy
Create a store that’s flexible, brandable, and worth sharing
Improve conversion rates (because that’s what pays the bills)
Goals
What We Were Really Trying to Fix
We didn’t just want to make things prettier. We wanted to fix what was broken for both creators and buyers. That meant defining a few core goals to keep us grounded:
Help creators keep selling by giving them more control
Make it easier for people to understand, explore, and buy
Create a store that’s flexible, brandable, and worth sharing
Improve conversion rates (because that’s what pays the bills)
Goals
What We Were Really Trying to Fix
We didn’t just want to make things prettier. We wanted to fix what was broken for both creators and buyers. That meant defining a few core goals to keep us grounded:
Help creators keep selling by giving them more control
Make it easier for people to understand, explore, and buy
Create a store that’s flexible, brandable, and worth sharing
Improve conversion rates (because that’s what pays the bills)
The Problem
Where Things Started to Break Down
The storefront was basically a scrollable list of stuff with no structure, no personality, just product titles and prices lined up like a spreadsheet. Click into anything, and instead of getting more info, you were shoved straight into checkout. No intro, no context, no real sense of what you were buying. It felt rushed, half-baked, and hard to trust. Buyers bounced. Creators were getting frustrated, and they were leaving.
The Problem
Where Things Started to Break Down
The storefront was basically a scrollable list of stuff with no structure, no personality, just product titles and prices lined up like a spreadsheet. Click into anything, and instead of getting more info, you were shoved straight into checkout. No intro, no context, no real sense of what you were buying. It felt rushed, half-baked, and hard to trust. Buyers bounced. Creators were getting frustrated, and they were leaving.
The Problem
Where Things Started to Break Down
Naffy is a digital storefront for creators: think: "What if Shopify had a baby with Stanstore and that baby listened to creators for once?" As they plotted global domination (read: launching in the UK and US), they realized their website felt more "early internet" than "early adopter." That’s where I came in.
Discovery
Hearing It First-Hand
I wasn’t about to guess. So I went straight to the source. Talked to creators. Talked to buyers. Ran surveys. Dug through support tickets and exit notes from people who’d already bailed. What came back wasn’t vague, iit was brutally clear. Real confusion, real frustration, and plenty of “nope.” No assumptions. Just signals.
Discovery
Hearing It First-Hand
I wasn’t about to guess. So I went straight to the source. Talked to creators. Talked to buyers. Ran surveys. Dug through support tickets and exit notes from people who’d already bailed. What came back wasn’t vague, iit was brutally clear. Real confusion, real frustration, and plenty of “nope.” No assumptions. Just signals.
Discovery
Hearing It First-Hand
I wasn’t about to guess. So I went straight to the source. Talked to creators. Talked to buyers. Ran surveys. Dug through support tickets and exit notes from people who’d already bailed. What came back wasn’t vague, iit was brutally clear. Real confusion, real frustration, and plenty of “nope.” No assumptions. Just signals.
Creators
Needed Control
Buyers
Needed Trust
Creators
Needed Control
Buyers
Needed Trust
Creators
Needed Control
Buyers
Needed Trust
The Solution
From Problem to Product
We rebuilt the store from the ground up. First the structure, then the screens. Creators could finally set things up the way they wanted. Buyers stopped getting dumped into checkout and actually understood what they were buying. Big difference.
The Solution
From Problem to Product
We rebuilt the store from the ground up. First the structure, then the screens. Creators could finally set things up the way they wanted. Buyers stopped getting dumped into checkout and actually understood what they were buying. Big difference.
The Solution
From Problem to Product
We rebuilt the store from the ground up. First the structure, then the screens. Creators could finally set things up the way they wanted. Buyers stopped getting dumped into checkout and actually understood what they were buying. Big difference.
Turning Noise Into Structure
We had a pile of feedback from real creators and buyers. I used it to kick off a team workshop in FigJam, where we put it all on the board, threw in ideas, grouped the noise, and figured out what really mattered. By the end, we knew what to build, what to drop, and what needed more time.
Turning Noise Into Structure
We had a pile of feedback from real creators and buyers. I used it to kick off a team workshop in FigJam, where we put it all on the board, threw in ideas, grouped the noise, and figured out what really mattered. By the end, we knew what to build, what to drop, and what needed more time.
Turning Noise Into Structure
We had a pile of feedback from real creators and buyers. I used it to kick off a team workshop in FigJam, where we put it all on the board, threw in ideas, grouped the noise, and figured out what really mattered. By the end, we knew what to build, what to drop, and what needed more time.
Structuring the Experience
I started with quick, scrappy wireframes. The goal wasn’t to perfect layouts, but to figure out what creators needed to show, how they wanted to group their stuff, and where the hell booking and checkout should go. Early feedback from both creators and buyers helped shape those calls. The wireframes gave us just enough structure to move fast without guessing.
Structuring the Experience
I started with quick, scrappy wireframes. The goal wasn’t to perfect layouts, but to figure out what creators needed to show, how they wanted to group their stuff, and where the hell booking and checkout should go. Early feedback from both creators and buyers helped shape those calls. The wireframes gave us just enough structure to move fast without guessing.
Structuring the Experience
I started with quick, scrappy wireframes. The goal wasn’t to perfect layouts, but to figure out what creators needed to show, how they wanted to group their stuff, and where the hell booking and checkout should go. Early feedback from both creators and buyers helped shape those calls. The wireframes gave us just enough structure to move fast without guessing.
How It Looks Now
With the structure locked in, we brought the new storefront to life. Every screen was designed to be flexible, branded, and clear, something creators could be proud of and buyers could trust.
How It Looks Now
With the structure locked in, we brought the new storefront to life. Every screen was designed to be flexible, branded, and clear, something creators could be proud of and buyers could trust.
How It Looks Now
With the structure locked in, we brought the new storefront to life. Every screen was designed to be flexible, branded, and clear, something creators could be proud of and buyers could trust.
Store
Creators could group products into categories, highlight key offers, and choose between layout styles like scroll or stack. It gave them control over how things were presented and gave buyers an easy way to explore.
Store
Creators could group products into categories, highlight key offers, and choose between layout styles like scroll or stack. It gave them control over how things were presented and gave buyers an easy way to explore.
Store
Creators could group products into categories, highlight key offers, and choose between layout styles like scroll or stack. It gave them control over how things were presented and gave buyers an easy way to explore.
Product Pages
Each product page followed the same flexible layout designed to let the content do the talking. Rich media like images and video, a clear description, and a bold call to action helped drive engagement. For courses, the page also showed a list of lessons. Pricing started with the lowest available option, and if there were multiple packages, buyers could choose during checkout.
Product Pages
Each product page followed the same flexible layout designed to let the content do the talking. Rich media like images and video, a clear description, and a bold call to action helped drive engagement. For courses, the page also showed a list of lessons. Pricing started with the lowest available option, and if there were multiple packages, buyers could choose during checkout.
Product Pages
Each product page followed the same flexible layout designed to let the content do the talking. Rich media like images and video, a clear description, and a bold call to action helped drive engagement. For courses, the page also showed a list of lessons. Pricing started with the lowest available option, and if there were multiple packages, buyers could choose during checkout.
Booking & Checkout
Once a user hit the call to action, they entered a checkout flow tailored to the product. That could mean picking a time slot for a 1:1 session or webinar, choosing a package, or simply confirming payment. The steps adjusted based on the product, but the goal was always the same: reduce pressure, increase clarity, and help buyers feel confident before they commit.
Booking & Checkout
Once a user hit the call to action, they entered a checkout flow tailored to the product. That could mean picking a time slot for a 1:1 session or webinar, choosing a package, or simply confirming payment. The steps adjusted based on the product, but the goal was always the same: reduce pressure, increase clarity, and help buyers feel confident before they commit.
Booking & Checkout
Once a user hit the call to action, they entered a checkout flow tailored to the product. That could mean picking a time slot for a 1:1 session or webinar, choosing a package, or simply confirming payment. The steps adjusted based on the product, but the goal was always the same: reduce pressure, increase clarity, and help buyers feel confident before they commit.
The Outcome
What Changed (For Real)
I didn’t just redesign a storefront, I rebuilt trust. Creators finally had a space that felt like theirs. Buyers felt clarity instead of confusion. And the data backed it up. These results show real shifts in engagement, sentiment, and behavior, they’re signals we hit the mark.
Store Engagement
Increase in store activity within the first 30 days
Creator Retention
Drop in creator churn after launch
Product Browsing
Increase in products viewed per session
Buyer Conversion
Increase in completed purchases from product pages
Brand Sentiment
Creators who said the new store reflects their brand better
Internal Momentum
Major internal initiative unblocked after launch (marketing site overhaul greenlit)