This is my portfolio.
It won’t bite. Probably.
Some folks tell you how great they are. I’d rather let you decide for yourself.
Case Study
4 to Score
Redesigned the game to be clearer, faster, and actually fun to play again.
Case Study
4 to Score
Redesigned the game to be clearer, faster, and actually fun to play again.
Stuff I’m Good At
Interface Design & Visual Thinking
User Experience (UX), User Interface (UI), Product Design, Interaction Design, Visual Design, Wireframing, Prototyping, Usability Testing, Information Architecture, Design Systems, Accessibility, Responsive Design
Usability Tests Surprising Me
33+
The users are always right. And weird.
Startup Experience
4 Years
Insuretech, Fintech, Creator Economy (0 to 1, 1 to N, Growth Stage)
A bit about me
I design in Figma, run on coffee and organize chaos like it’s a hobby. I bring clarity to messy ideas and build clean, scalable products that make sense to users.
Proof I Exist
My CV
Jobs, dates, and other grown-up things.
Case Study
Naffy Store
Rebuilt the store experience to keep creators around and drive more sales.
Stuff I’m Good At
Collaboration
Cross-Functional Collaboration, Stakeholder Management, Workshop Facilitation, Storytelling, Negotiation, Managing Up, Conflict Resolution, Commanding the Room, Teamwork
Case Study
Naffy
Gave the site a full redesign making it clear, human, and way less annoying.
Case Study
Naffy
Gave the site a full redesign making it clear, human, and way less annoying.
Agency Experience
10+ Years
Multiple industries and audiences
Corporate Experience
8 Years
Gaming, Entertainment, Events
Stuff I’m Good At
Research & Strategy
User Research, Data-Driven Decision Making, Empathy, User-Centered Design, Journey Mapping, Persona Development, A/B Testing, Problem-Solving, Strategic Thinking, Product Mindset
Case Study
Reward Club
Turned scattered promos into one clear, scalable system players actually use.
Sticky Notes Consumed
12K+
Used for ideas. And gentle reminders.
"Your actions speak so loudly,
I cannot hear what you are saying."
Ralph Waldo Emerson
Wireframes on Napkins
721+
Some shipped. Others... not so lucky.
This is my portfolio.
It won’t bite.
Probably.
Some folks tell you how great they are. I’d rather let you decide for yourself.
Case Study
Naffy Store
Rebuilt the store experience to keep creators around and drive more sales.
Case Study
4 to Score
Redesigned the game to be clearer, faster, and actually fun to play again.
Stuff I’m Good At
Interface Design & Visual Thinking
User Experience (UX), User Interface (UI), Product Design, Interaction Design, Visual Design, Wireframing, Prototyping, Usability Testing, Information Architecture, Design Systems, Accessibility, Responsive Design
Usability Tests Surprising Me
33+
Startup Experience
4 Years
A bit about me
I design in Figma, run on coffee and organize chaos like it’s a hobby. I bring clarity to messy ideas and build clean, scalable products that make sense to users.
Proof I Exist
My CV
Jobs, dates, and other grown-up things.
Case Study
Naffy Store
Rebuilt the store experience to keep creators around and drive more sales.
Stuff I’m Good At
Collaboration
Cross-Functional Collaboration, Stakeholder Management, Workshop Facilitation, Storytelling, Negotiation, Managing Up, Conflict Resolution, Commanding the Room, Teamwork
Case Study
Rewards Club
Turned scattered promos into one clear, scalable system players actually use.
Case Study
Naffy
Gave the site a full redesign making it clear, human, and way less annoying.
Agency Experience
10+ Years
Multiple industries and audiences
Corporate Experience
8 Years
Stuff I’m Good At
Research & Strategy
User Research, Data-Driven Decision Making, Empathy, User-Centered Design, Journey Mapping, Persona Development, A/B Testing, Problem-Solving, Strategic Thinking, Product Mindset
Case Study
Reward Club
Turned scattered promos into one clear, scalable system players actually use.
Sticky Notes Consumed
12K+
"Your actions speak so loudly,
I cannot hear what you are saying."
Ralph Waldo Emerson
Wireframes on Napkins
721+
This is my portfolio.
It won’t bite. Probably.
Some folks tell you how great they are. I’d rather let you decide for yourself.
Case Study
4 to Score
Redesigned the game to be clearer, faster, and actually fun to play again.
Case Study
4 to Score
Redesigned the game to be clearer, faster, and actually fun to play again.
Stuff I’m Good At
Interface Design & Visual Thinking
User Experience (UX), User Interface (UI), Product Design, Interaction Design, Visual Design, Wireframing, Prototyping, Usability Testing, Information Architecture, Design Systems, Accessibility, Responsive Design
Usability Tests Surprising Me
33+
The users are always right. And weird.
Startup Experience
4 Years
Insuretech, Fintech, Creator Economy (0 to 1, 1 to N, Growth Stage)
A bit about me
I design in Figma, run on coffee and organize chaos like it’s a hobby. I bring clarity to messy ideas and build clean, scalable products that make sense to users.
Proof I Exist
My CV
Job, and other grown-up things.
Case Study
Naffy Store
Rebuilt the store experience to keep creators around and drive more sales.
Stuff I’m Good At
Collaboration
Cross-Functional Collaboration, Stakeholder Management, Workshop Facilitation, Storytelling, Negotiation, Managing Up, Conflict Resolution.
Case Study
Naffy
Gave the site a full redesign making it clear, human, and way less annoying.
Case Study
Naffy
Gave the site a full redesign making it clear, human, and way less annoying.
Agency Experience
10+ Years
Multiple industries and audiences
Corporate Experience
8 Years
Gaming, Entertainment, Events
Stuff I’m Good At
Research & Strategy
User Research, Data-Driven Decision Making, Empathy, User-Centered Design, Journey Mapping, Persona Development, A/B Testing, Problem-Solving, Strategic Thinking, Product Mindset
Case Study
Reward Club
Turned scattered promos into one clear, scalable system players actually use.
Sticky Notes Consumed
12K+
Used for ideas. And gentle reminders.
"Your actions speak so loudly,
I cannot hear what you are saying."
Ralph Waldo Emerson