This is my portfolio.
It won’t bite. Probably.
Some folks tell you how great they are. I’d rather let you decide for yourself.
Case Study
Naffy
Gave the site a full redesign making it clear, human, and way less annoying.
Stuff I’m Paid to Be Good At
Interface Design & Visual Thinking
User Experience (UX), User Interface (UI), Product Design, Interaction Design, Visual Design, Wireframing, Prototyping, Usability Testing, Information Architecture, Design Systems, Accessibility, Responsive Design
Usability Tests Surprising Me
33+
The users are always right. And weird.
Startup Experience
4 Years
Insuretech, Fintech, Creator Economy (0 to 1, 1 to N, Growth Stage)
A bit about me
I design in Figma, run on coffee and organize chaos like it’s a hobby. I bring clarity to messy ideas and build clean, scalable products that make sense to users.
Proof I Exist
My CV
Jobs, dates, and other grown-up things.
Case Study
Rewards Club
Turned scattered promos into one clear, scalable system players actually use.
Stuff I’m Paid to Be Good At
Collaboration & Communication
Cross-Functional Collaboration, Stakeholder Management, Workshop Facilitation, Storytelling, Negotiation, Managing Up, Conflict Resolution, Commanding the Room, Teamwork
Case Study
Naffy Store
Rebuilt the store experience to keep creators around and drive more sales.
Agency Experience
10+ Years
Multiple industries and audiences
Corporate Experience
8 Years
Gaming, Entertainment, Events
Stuff I’m Paid to Be Good At
Research & Strategy
User Research, Data-Driven Decision Making, Empathy, User-Centered Design, Journey Mapping, Persona Development, A/B Testing, Problem-Solving, Strategic Thinking, Product Mindset
Case Study
4 to Score
Redesigned the game to be clearer, faster, and actually fun to play again.
Sticky Notes Consumed
12K+
Used for ideas. And gentle reminders.
"Your actions speak so loudly, I cannot hear what you are saying."
Ralph Waldo Emerson
Wireframes on Napkins
721+
Some shipped. Others... not so lucky.
Workflow Weapons
From wireframes to feedback loops, these do the heavy lifting.
Like what you see?
This is my portfolio.
It won’t bite.
Probably.
Some folks tell you how great they are. I’d rather let you decide for yourself.
Case Study
Naffy
Gave the site a full redesign making it clear, human, and way less annoying.
Stuff I’m Paid to Be Good At
Interface Design & Visual Thinking
User Experience (UX), User Interface (UI), Product Design, Interaction Design, Visual Design, Wireframing, Prototyping, Usability Testing, Information Architecture, Design Systems, Accessibility, Responsive Design
Usability Tests Surprising Me
33+
The users are always right. And weird.
Startup Experience
4 Years
Insuretech, Fintech, Creator Economy (0 to 1, 1 to N, Growth Stage)
A bit about me
I design in Figma, run on coffee and organize chaos like it’s a hobby. I bring clarity to messy ideas and build clean, scalable products that make sense to users.
Proof I Exist
My CV
Jobs, dates, and other grown-up things.
Case Study
Rewards Club
Turned scattered promos into one clear, scalable system players actually use.
Stuff I’m Paid to Be Good At
Collaboration & Communication
Cross-Functional Collaboration, Stakeholder Management, Workshop Facilitation, Storytelling, Negotiation, Managing Up, Conflict Resolution, Commanding the Room, Teamwork
Case Study
Naffy Store
Rebuilt the store experience to keep creators around and drive more sales.
Agency Experience
10+ Years
Multiple industries and audiences
Corporate Experience
8 Years
Gaming, Entertainment, Events
Stuff I’m Paid to Be Good At
Research & Strategy
User Research, Data-Driven Decision Making, Empathy, User-Centered Design, Journey Mapping, Persona Development, A/B Testing, Problem-Solving, Strategic Thinking, Product Mindset
Case Study
4 to Score
Redesigned the game to be clearer, faster, and actually fun to play again.
Sticky Notes Consumed
12K+
Used for ideas. And gentle reminders.
"Your actions speak so loudly, I cannot hear what you are saying."
Ralph Waldo Emerson
Wireframes on Napkins
721+
Some shipped. Others... not so lucky.
Workflow Weapons
From wireframes to feedback loops, these do the heavy lifting.
Like what you see?
This is my portfolio.
It won’t bite. Probably.
Some folks tell you how great they are. I’d rather let you decide for yourself.
Case Study
Naffy
Gave the site a full redesign making it clear, human, and way less annoying.
Stuff I’m Paid to Be Good At
Interface Design & Visual Thinking
User Experience (UX), User Interface (UI), Product Design, Interaction Design, Visual Design, Wireframing, Prototyping, Usability Testing, Information Architecture, Design Systems, Accessibility, Responsive Design
Usability Tests Surprising Me
33+
The users are always right. And weird.
Startup Experience
4 Years
Insuretech, Fintech, Creator Economy (0 to 1, 1 to N, Growth Stage)
A bit about me
I design in Figma, run on coffee and organize chaos like it’s a hobby. I bring clarity to messy ideas and build clean, scalable products that make sense to users.
Proof I Exist
My CV
Jobs, dates, and other grown-up things.
Case Study
Rewards Club
Turned scattered promos into one clear, scalable system players actually use.
Stuff I’m Paid to Be Good At
Collaboration & Communication
Cross-Functional Collaboration, Stakeholder Management, Workshop Facilitation, Storytelling, Negotiation, Managing Up, Conflict Resolution, Commanding the Room, Teamwork
Case Study
Naffy Store
Rebuilt the store experience to keep creators around and drive more sales.
Agency Experience
10+ Years
Multiple industries and audiences
Corporate Experience
8 Years
Gaming, Entertainment, Events
Stuff I’m Paid to Be Good At
Research & Strategy
User Research, Data-Driven Decision Making, Empathy, User-Centered Design, Journey Mapping, Persona Development, A/B Testing, Problem-Solving, Strategic Thinking, Product Mindset
Case Study
4 to Score
Redesigned the game to be clearer, faster, and actually fun to play again.
Sticky Notes Consumed
12K+
Used for ideas. And gentle reminders.
"Your actions speak so loudly, I cannot hear what you are saying."
Ralph Waldo Emerson
Wireframes on Napkins
721+
Some shipped. Others... not so lucky.
Workflow Weapons
From wireframes to feedback loops, these do the heavy lifting.
Like what you see?